This article has a decent summary of the basic expectations customers have from a loyalty program. What Do Customers Expect From a Loyalty Program?
Michael Hartman giving keynote for Lexington Entrepreneurship Day
Our President, Michael Hartman, will be giving the lunch keynote for Lexington Entrepreneurship Day: Lexington Entrepreneurship Day is designed to celebrate, support, and learn from some of the greatest entrepreneurs. We’d love to see you at LED to learn more about the local Startup Ecosystem and the players working hard to make sure Kentucky becomes an even better place to …
How much are points and miles really worth?
Many credit cards have point systems now to gamify their use, and airlines have used gamification for decades via their airline miles programs. Some of these systems are incredibly, and needlessly confusing, but how much are these points and miles really worth? This article analyzes numerous credit card and airline mile programs and seeks to answer this question once and …
A look at some innovative customer loyalty programs.
Setting up an effective customer loyalty program is very challenging and requires tremendous experience with the concept of gamification. Understanding customer psychology and use cases is vital. It is also helpful if you can be creative and figure out an innovative wrinkle that sets your program apart. This article looks at some effective and innovative customer loyalty programs. Perhaps these …